Abrar Zahin

Cartoon avatar of Abrar Zahin

Doctor by training. Operator by obsession.

I build and scale international e-commerce brands, and the automation that runs them. From a hospital in Bangladesh to the US and EU markets.

SELF-TAUGHT. SYSTEM-DRIVEN. FASTER THAN MOST.

I finished my medical internship at Mymensingh Medical College Hospital. Everything else, I taught myself: performance marketing, conversion copywriting, storefront engineering, and the automation pipelines that hold it all together.

Today I run a portfolio of brands across the US and Bangladesh under Merchwheels LLC, with an EU entity for European market access. No agency handed me this playbook. I built it in the margins, between rounds, across time zones, one tested hypothesis at a time.

I think in systems. I move on data. And I ship faster than most teams twice my size.

The long game: a full transition from medicine into tech and commerce, with a non-clinical master's in the UK or Ireland as the next step.

E-commerce operations

End to end: sourcing, storefront, brand, and scale. Multi-store operations where every layer, from product page to checkout, is built to convert.

Paid media

Structured campaign stacks on Meta and TikTok. Creative testing, cost-cap scaling, disciplined budget increments, and frameworks that separate signal from noise.

Conversion & CRO

Product page audits and rebuilds benchmarked against the best in the category. Research-first copy grounded in the classics: Ogilvy, Hopkins, Schwartz, Kennedy.

Automation & engineering

Node.js bots, headless scrapers, and AI creative pipelines. If a task repeats, I automate it.

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SELECTED WORK

BRANDS, PIPELINES, AND THE QUIET MACHINERY THAT RUNS THEM.

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E-commerce, Brand Systems

Multi-brand portfolio

Six brands across two markets: premium fashion, Gen Z apparel, and a Bangladeshi plushy label. Each with its own positioning, funnel, and creative system, run under Merchwheels LLC.

  • SHOPIFY
  • US + BD
  • SIX BRANDS
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AI Pipeline, Ad Creative

AI UGC creative pipeline

An end-to-end system that turns a single reference image into scroll-stopping, native-feeling ad video. Model generation, motion control, and a persona matrix built for diverse representation, automated with a custom CLI.

  • NODE.JS
  • AI VIDEO
  • CUSTOM CLI
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CRO, Web Design

Conversion-focused storefronts

Full product page redesigns benchmarked against category leaders. Stripped fake urgency, rebuilt trust, and rewrote copy around real buyer psychology, shipped as production-ready storefront sections.

  • CRO
  • COPYWRITING
  • EDITORIAL DESIGN
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Automation, Infrastructure

Automation infrastructure

Always-on scrapers and intelligence bots running on a hardened VPS. Proxy rotation, scheduled jobs, cloud sync, and structured logging: the quiet machinery behind the brands.

  • NODE.JS
  • SCRAPERS
  • VPS OPS

HOW I WORK

FOUR PRINCIPLES BEHIND EVERY BRAND AND BOT I RUN.

Systems over hustle.

Anything repeatable gets a process or a script.

Data decides.

Opinions are cheap. I test, read the numbers, and move.

Speed is a moat.

I react faster than the competition and iterate in public.

Discipline scales.

The same rigor I learned in medicine, applied to business.

LET'S TALK

HAVE A BRIEF, A ROLE, OR A PROBLEM WORTH SOLVING?

SEND ME AN EMAIL

zahinabrar2001@gmail.com. Written beats calls: email or chat, any time zone.